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He wrote the book on promotion

From the reporter's notebook

Al Berro had the most successful tavern in Boise. I’m sure he made a good living with it. But Al had other interests. Mainly, he was known far more as a boxing and wrestling promoter.

Al carefully developed fighters, two of them eventually being rated by Ring Magazine, the bible for rating boxers.

He carefully got them fights they could win, building up records.

It took a long time. Roque Maravill...

 
 

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