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Coulee Medical Center ER and Walk-In Care

Reflection on buying a newspaper


My daughter called 20 years ago to chat. “What did you do today?” she asked.

“Bought a newspaper,” I answered.

“Um, yeah, OK?” she said.

“No,” I said. “I mean we bought the newspaper, The Star.”

When that revelation sunk in, it elicited considerably more excitement than when she’d thought I’d spent some change at a store for the day’s newspaper.

Those two reactions pretty well sum up the nature of this business. We produce a common, expected product that doesn’t always drum up great excitement, but over the course of decades can make an impact, one that we hope h...

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